Brand Architecture

●Draft

Status: Draft Version: 0.1.0 Last Updated: 2026-05-17 Owner: Axodus BBA

---

Purpose

Define how BBA supports brand hierarchy, naming, messaging architecture, and visual direction.

Scope

Brand architecture covers Axodus ecosystem naming, product family alignment, BBA service positioning, naming review, design briefs, tone, and messaging boundaries.

Model

Axodus is the parent ecosystem. Axodus Business is the service and delivery runtime. Axodus BBA is the specialized business and advertising service line. Campaigns and client materials must preserve this hierarchy.

Workflow

Brand work should start with audience, product status, ecosystem relationship, naming constraints, visual requirements, claim risks, approval path, and handoff format.

Governance Touchpoints

Brand use may require review when it implies official Axodus status, DAO endorsement, partner status, ecosystem integration, or governance approval.

Risk Considerations

Brand misuse can create false authority, fake partnership signals, product confusion, or unsupported certification claims.