Growth Operations

●Draft

Status: Draft Version: 0.1.0 Last Updated: 2026-05-17 Owner: Axodus BBA

---

Purpose

Define BBA growth operations as measurable experimentation and funnel improvement without guaranteed outcomes.

Scope

Growth operations may include acquisition, activation, conversion, retention, onboarding, campaign iteration, analytics planning, and content testing.

Model

Experiments should define hypothesis, audience, channel, baseline, metric, expected learning, risk level, duration, results, and next action.

Workflow

Growth work moves through objective setting, funnel mapping, experiment design, claim review, launch, measurement, interpretation, iteration, and reporting.

Governance Touchpoints

Growth campaigns touching governance participation, token utility, financial products, or treasury outcomes require domain review.

Risk Considerations

Growth metrics must not be framed as guaranteed sales, guaranteed ROI, guaranteed community growth, or guaranteed product adoption.