Reporting and Accountability
DraftStatus: Draft Version: 0.1.0 Last Updated: 2026-05-17 Owner: Axodus BBA / Accountability
Purpose
Define reporting and accountability records for BBA campaigns, claim reviews, and growth operations.
Scope
Reports may include campaign report, performance report, claim review record, approval record, content archive, experiment report, launch report, and incident report.
Report Fields
Campaign reports should include objective, audience, channels, assets, claims reviewed, approvals, metrics, results, limitations, incidents, learnings, and follow-up actions.
Governance Touchpoints
Governance references should be included when campaigns involve DAO communication, public policy claims, tokenomics, treasury, roadmap commitments, or proposal execution updates.
Risk Considerations
Reports must distinguish measured outcomes from future projections and must not present campaign results as guaranteed future performance.
