Content and Narrative
DraftStatus: Draft Version: 0.1.0 Last Updated: 2026-05-17 Owner: Axodus BBA
Purpose
Define how BBA creates clear, accurate, educational, and risk-aware narratives for Axodus and client-facing materials.
Scope
Content may include landing pages, launch posts, governance explainers, marketplace listings, Academy course positioning, community updates, email sequences, documentation-friendly copy, and campaign materials.
Narrative Layers
Narrative should separate ecosystem story, product purpose, user workflow, technical constraints, risk disclosures, status labels, and call to action.
Review Checklist
Content should be accurate, status-aware, evidence-based, audience-specific, risk-aware, free of hype, and aligned with product, governance, treasury, tokenomics, and compliance constraints.
Governance Touchpoints
Public governance, treasury, tokenomics, or roadmap narratives require source-of-truth review.
Risk Considerations
Narrative must not hide risks, imply live integrations without proof, or present planned products as active.